Source: NIDA Rooms
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22nd February 2017 – In September 2015, we set out to build NIDA Rooms as a disruptive travel technology company with a mission to connect travellers and hotels in an increasingly digital world and create new value adds to both groups. By providing an innovative and easy-to-use booking application, we enable hotels to increase occupancy and revenue, while providing customers with quality accommodation assurance, convenient booking and affordable price in great locations across Southeast Asia. Since then, NIDA Rooms has grown by leaps and bounds to be the largest branded economy hotel room network in the region. We have now partnered with over 4,000 hotels in Indonesia, Thailand, Malaysia, Philippines, and are planning to soon launch our service in Singapore.
Today, NIDA Rooms announced raising USD 5.6 million dollars in series A investment led by Shanda Group.
“NIDA Rooms caught our attention as they have developed a business model that enables the Company to quickly build a highly scalable platform with a strong brand by effectively addressing the needs of travellers and local hotels in the fragmented, less digitalized yet large and rapidly growing economy hotel sector in Southeast Asia,” said Robert Chiu, President of Shanda Group. “We think the addressable opportunities for NIDA Rooms will become even greater as the brand becomes stronger and stronger over time. We look forward to working closely with the team to capture these exciting opportunities. ”
We are confident that with Shanda Group’s extensive digital technology expertise and entrepreneurial insights, NIDA Rooms will be able to strengthen the company’s partner network and technology systems to constantly improve its platform and deliver an exceptional customer experience.