By the light of the campfire, storytellers watched the faces of their audience and adjusted their tales based on their reactions.
The printed word changed all that. As ink dried on paper, stories became permanent, unchanging.
Centuries later, the burgeoning Chinese entertainment industry was turning to the printed word for inspiration. There were many golden nuggets to be found, but much digging was needed to unearth them.
Online serialization was emerging from the grassroots, but with little or no revenue, these communities were struggling to survive.
Shanda saw an opportunity to step in and offer this fledgling fraternity a guiding hand.
An opportunity to turn a pastime into an industry.
Shanda Literature nurtured and grew all the popular literary genres, giving them an online home with the functionality and business structure we’d developed building China’s most successful online games platform.
that could be mined
By mining this big data we created valuable entertainment industry insights that we were able to monetize
- Mobile operators
- Reading apps
- Audio books
- TV drama
- Target verticals
- Comic books
Proven original content with big data
The ability of readers to feed back to writers meant that popular content flourished exponentially. And by analyzing the vast quantities of data created by millions of users reading and reacting to millions of titles, we were able to take the guesswork out of content production.
The golden nuggets simply rose to the top.
For the first time in history
Film, TV drama and game producers were able to invest in intellectual property that would yield proven and predictable fortunes.
This library in the cloud had come of age, so we gave it a new name...
of original Chinese language content
A King indeed.
Cloudary Net Revenues 2008-2014 (RMB million)
As China’s appetite for entertainment continued to grow, the next chapter of success beckoned. Securing the right channel for distribution became vital.
The paradigm shift from PC to mobile was happening
A force to be reckoned with.
Stay tuned for the next story.